Group's Vision
Our new corporate mission, which has been developed and restated, describes what we, Shinhan Financial Group, aim to accomplish, and it is the central point that connects out business strategy and corporate culture.
Reflecting the most important value that customers want in finance.
In our customer survey, customers chose convenience, safety, and innovation as the most important factors for finance.
The expression “More” represents the will to create a differentiated solution unique to Shinhan along with ceaseless efforts toward customers.
- Competency
Building - Growth
Phase - Crisis
Management - Solidifying
Financial
Brand
Leadership - New
Transition - Differentiated
Growth
~ 2001
Competency Building
- Organic growth establishment of Shinhan Bank
2002 ~ 2007
Growth Phase
- Launching financial holding company structure
- Achieving scale of economy and diversification through M&AS (Bank, Credit card, Brokerage, Asset management, and Life insurance)
2008 ~ 2010
Crisis Management
- Overcoming the global financial crisis
- Innovating the group-wide business management system
2011 ~ 2015
Solidifying Financial Brand Leadership
- Announcing the group mission, “Compassionate Finance: Your companion for the future”
- Establishing CIB/WM business models
- Positioning itself as korea’s top financial brand by achieving the highest profits in the industry for 8 consecutive years
2016 ~ 2018
New Transition
- Solidifying our position as a leading financial group in korea
- Establishing the foundation for success in the Asian market
2019 ~
Differentiated Growth
- Achieving accelerated growth leveraging “One Shinhan” strategy
- Accomplishing differentiated growth with “F.R.E.S.H 2020s” strategy
- Declaring the new corporate vision